M4 U1 Advertising
Reading 2: Language focus
1. Words
1) persuade vt. 說服; 勸說; 使信服
【回歸課文】
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (Page 2, line6-7) 廣告用文字和圖片說服人們購(gòu)買產(chǎn)品或服務(wù)，或相信一種理念。
【經(jīng)典例句】
(1)I finally persuaded her to go out for a drink with me. 我最后說服了她和我一起出去喝一杯。
(2)How can we persuade him into joining us? 我們?cè)趺床拍苷f服他加入我們呢？
(3)I persuaded him of her honesty. 我說服他，讓他相信她的誠(chéng)實(shí)。
【自主歸納】
persuade sb. to do sth 勸服某人干某事（成功地說服了）
= persuade sb. into doing sth
persuade sb. not to do sth勸服某人不要干某事=persuade sb. out of doing sth
persuade sb. of sth 使某人相信某事
【題組訓(xùn)練】
完成句子
(1)Mrs. Green was glad because she _____________ her husband to buy a car.
= Mrs. Green was glad because she ____________ her husband ______ buying a car.
句型轉(zhuǎn)換
(2)There is nothing I can try to persuade you not to go.
= There is nothing I can try to _________ ___________ _______ __________.
2) cure vt. /n. 治愈，治療；藥物；療法
【回歸課文】
This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! (Page 2, line17-18) 這種描述試圖誘騙你以為這種牙膏可以治愈口臭，然而它卻沒有那么說。
【經(jīng)典例句】
(1)It is possible to cure HIV(治愈艾滋病)．
(2)The doctor cured her of a bad cold(治好了她的重感冒)．
(3)The government is trying to find a good cure for employment. (一種解決失業(yè)的好辦法)．
【自主歸納】
cure sth. 治愈（某疾病）
cure sb. of … 治愈某人（某疾病）,矯正某人某行為
a cure for … …的治療或解決方法
【題組訓(xùn)練】
單句改錯(cuò)
(1) Time can cure everyone for his grief(悲痛).
(2) Is there a new cure of H7N9?
翻譯句子
父母想辦法糾正孩子的壞習(xí)慣。
___________________________________________________
3) comment vi. /n. 評(píng)論；評(píng)價(jià)
【回歸課文】
The grocery just hopes that when you read the ad, you will feel pleased with the nice comment. (Page 2-3，line22-23) 這家食品雜貨店只是希望，當(dāng)你看到這則廣告的時(shí)候，會(huì)對(duì)這種評(píng)價(jià)感到高興。
【經(jīng)典例句】
(1)He made comments on the film after he saw it. 他看完電影后對(duì)其大加評(píng)論。
(2) He commented that it was an excellent film. 他評(píng)論這電影很精彩。
(3) He didn’t comment on what I said. 他對(duì)我的話未做評(píng)論。
【自主歸納】
make comments on sth. 對(duì)…做評(píng)論
comment that… 評(píng)論…
comment on sth. 對(duì)…做評(píng)論
【題組訓(xùn)練】
完成句子
(1)Our Chinese teacher asked us to ______________(評(píng)論) the article we learnt yesterday.
(2)She was asked about the pay increase but she___________________(不進(jìn)行評(píng)論) .
4) benefit vt. /vi. 使收益；n. 益處
【回歸課文】
All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.(Page 3，line38-39) 所有這些廣告都旨在造福公眾，按照它們所給的建議你通常都能學(xué)到很多東西。
【經(jīng)典例句】
(1) All of these ads are meant to____________________(造福公眾/使公眾受益).
(2)I have benefited a lot from reading. 閱讀使我受益匪淺。
【自主歸納】
benefit sb./sth. 使...受益
benefit from… 得益于…，從…中受益
(3) It is said Yoga is of great benefit to human health.據(jù)說瑜伽對(duì)人體健康有很大好處。
(4)The money is to be used for the benefit of the poor.這筆錢計(jì)劃用于濟(jì)貧（為了窮人的利益）。
【自主歸納】
be of (great) benefit (to sb./sth.) （對(duì)…）很有益處
for the benefit of …/for sb.’s benefit 為了…的利益
【題組訓(xùn)練】
句型轉(zhuǎn)換
(1)The new highway will benefit the village people.
→The village people will the new highway.
介詞填空
(2)Fresh air is _______ benefit to our health.
(3)Don’t go to any trouble _______ my benefit!
(4) Readers can benefit _______ this book.
5) promote vt. 促銷，推銷；提升，晉升；促進(jìn)，推動(dòng)
【回歸課文】
Think about why you should do the things the ad suggests, or buy the product or service the ad promotes. (Page 3，line40-41) 想想你為什么要做廣告建議你做的事情，或者為什么要買廣告推銷的產(chǎn)品或服務(wù)。
【題組訓(xùn)練】
寫出下列句子中promote的意思
(1)Our teacher has been promoted to headmaster. ________________
(2)Do you have any idea how to promote this product?_____________
(3)The meeting discussed how to promote cooperation between the two countries._______________
2. Phrases
1) be meant to 旨在，目的是
【回歸課文】
PSAs are often run for free，and are meant to educate people about health, safety, or any other problem that affects public welfare. (Page 2，line10-11) 公益廣告通常是免費(fèi)投放的，其目的是就健康、安全或任何其他影響公眾利益的問題對(duì)人們進(jìn)行教育。
【題組訓(xùn)練】
(1)青奧會(huì)旨在用一種獨(dú)特的方式推廣奧運(yùn)精神。
The Youth Olympic Games ________________ promote the Olympic spirits in a special way.
(2)節(jié)假日是用來慶祝一年中重要時(shí)刻的日子。
Festivals _____________________ important moments of year.
2) be aware of 意識(shí)到，明白，了解
【回歸課文】
However, we still must be aware of the skillful methods used in ads to try and sell us things.(Page 2, line14-15) 但是，我們?nèi)匀槐仨殞?duì)那些用于企圖向我們推銷產(chǎn)品的廣告伎倆保持清醒的認(rèn)識(shí)。
【短語拓展】
be aware of 意識(shí)到，明白，了解
make sb. aware of 使某人知道/意識(shí)到
【題組訓(xùn)練】
完成句子
(1)I _________________ （沒有意識(shí)到）how much I loved English.
(2) We must _______________________（讓人們意識(shí)到）how serious the air pollution is.
3. Other phrases
(1) 免費(fèi)
(2) 公眾福利
(3) 保護(hù)……免受……
(4) 雖然，即使
(5) 哄騙某人做某事
(6) 對(duì)…感到高興
(7) 捉弄某人
(8) 上……的當(dāng)
(9) 過上更好的生活
(10) 涉及；處理
4. Sentence structures
1) Not all adds play tricks on us though. (Page 3，line27) 然而，并不是所有的廣告都跟我們玩這類把戲。
部分否定（partial negation）：not與表示全部概念的詞all，both，every，always及含有every的合成詞everywhere/everybody/everything等連用時(shí)，不論not位于這些詞的前面還是后面，都構(gòu)成部分否定（partial negation），常譯為“不是一切都…/不總是都…”。
【經(jīng)典例句】
(1) All that glitters is not gold.
=Not all that glitters is gold. 發(fā)亮的東西并不一定是都是金子。
(2)Everyone does not like playing volleyball.
= Not everyone likes playing volleyball.不是每個(gè)人都喜歡打排球。
【題組訓(xùn)練】
翻譯句子
(1) All of the answers are not right. ___________
(2) None of the answers is right. _____________
(3) Neither of the brothers is here. _______________
(4) Both of the brothers are not here. _______________
完成句子
(1) 并不是所有的孩子都喜歡這部電影。______________ the children like the film.
(2) 這些字我一個(gè)也不認(rèn)識(shí)。I ________________ of these words.
2) When it comes to advertisements, we must all use our intelligence and not be a slave to them! (Page 3，line41-42) 談及廣告，我們都必須運(yùn)用自己的智慧，不要做廣告的奴隸！
注意: (1)when it comes to… 中的to是介詞，后接名詞或者V-ing.
(2) 本句常用一般現(xiàn)在時(shí)。
(3) 可置句首或句尾。
【題組訓(xùn)練】
完成句子
(1) 當(dāng)談到交朋友，你再怎么小心都不為過。
______________________________, you can’t be too careful.
單項(xiàng)選擇：
(2) I am no match for her____________.
A. when come to language B. when comes to language
C. when it comes to language D. when it come to language
5. Summary
persuade sb. to do sth.
cure sb of …
a cure for …
comment on sth.
benefit sb./sth.
benefit from…
be of (great) benefit (to sb./sth.)
for the benefit of …
promote sth.
be meant to
be aware of
make sb. aware of
when it comes to…
for free
public welfare
protect … from …
even if/though
fool sb. into doing sth.
feel pleased with sth.
play tricks on sb.
for free
lead better lives
deal with
6. Translation
當(dāng)提到虛假?gòu)V告的時(shí)候，很多人想要發(fā)表評(píng)論，他們會(huì)抱怨他們不知道怎樣處理這些廣告因?yàn)椴⒎撬械膹V告都使我們受益。一些甚至欺騙(cheat)或愚弄(fool)我們，力勸我們對(duì)其信以為真(fall for)。現(xiàn)在在這個(gè)社會(huì)中，我們提倡(promote)誠(chéng)信(honesty)。即使是這樣，許多不誠(chéng)信(dishonesty)的東西仍然存在(exist)。
________________to false advertisement, many people___________________ them. They will complain that __________________________ these ads because________________________. Some even ______________, trying to_________________________. Now in this society, we_________________. ___________, many ________________________________.
7. Task
8. Homework
Exchange the task with another group and finish it after class.
Review what we have learnt in this period.